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    Blog Series: Trade Shows

    Ahoy, Legend 412!

    In Ahoy, Rotterdam was a trade show called CUE2012. Our distributor in The Netherlands, M Works Distribution, exhibited a few selected pieces of CHAUVET Professional gear in their stand. (And were kind enough to share some photos, too!) The stand showed Legend 412 moving heads, COLORdash Par Tri wash lights, COLORdash Batten and COLORdash Batten Tri linear wash lights and COLORdash Accent compact wash lights.

    M Works Distribution described the COLORdash Series as “energy-efficient, providing opportunities for permanent installation, corporate events and architectural solutions.”

    M Works Distribution also described the Legend 412 as “one of the most versatile moving yokes on the market.” Naturally, we agree.

     

     

     

    CHAUVET Brings the Lights at Algam Party

    CHAUVET joined a one-of-a-kind party thrown by Algam, distributor of musical instruments, audio and lighting equipment throughout France. Algam exclusively distributes CHAUVET DJ and Professional products. Organized every two years, the party aims to bring together Algam’s main suppliers. CHAUVET lights filled the hotel where the event took place, and lit a theater, showroom, bar lounge temporarily turned into a concert room, ballroom and garden.
    Algam CEO Gérard Garnier, director Jean-Luc Dubois and Algam employees entertained their guests with a play, introducing the general theme of pirates to the gathering. Garnier recognized CHAUVET CEO Albert Chauvet on stage for his efforts and innovations brought to the lighting industry. The performance was lit by 12 Q-Wash 260-LED moving heads , six COLORado 1-Tri Tour static wash lights and one Intimidator Spot LED 150 moving yoke spot. Ten COLORado Batten 72 Tour linear wash lights framed the audience on each side of the stage.
    About 30 CHAUVET fixtures were installed behind audio equipment in a showroom shared with HK Audio, including the Gobo Zoom LED gobo projector, Cosmos LED, Radius, Circus, and Hemisphere 5 effect lights, Intimidator Scan LED 200 and Intimidator Scan LED 300 scanners and 4PLAY CL wash light. Other lights on display were the 4BAR and 6SPOT wash lights and LFS-5 framing spot.
    The bar lounge was turned into a concert room by installing nine SlimPAR Pro Tri and six COLORado Batten 72 Tour wash lights.
    For a dancing soiree a variety of fixtures animated the ballroom: one Radius, one Circus, three Abyss LED 2.0,  and two Eclipse effect lights, as well as one Intimidator Scan LED 300 scanner and six Gobo Zoom LED gobo projectors. Furthermore, 12 COLORdash Batten Tri linear wash lights, 10 COLORtube 3.0 EQ fixtures—a  linear chase, static color effect and a real-time music visualizer in one light, MotionFaçade LED front board for DJ booths and six WELL wireless wash fixtures. An Arena Hazer 3 haze machine set the atmosphere for dancing.
    Additionally for exterior decoration, WELL wireless event wash lights uplit the trees in the garden.

    The Making of a Legendary Infectious Booth

    Written by Mike Graham, product manager for CHAUVET Professional

    It took four days for our CHAUVET team to set up a giant spider and create a booth that amazed and infected hundreds of attendees with light at LDI 2011 in Orlando. We worked day and night installing 46 pieces of truss, 31 motors and ran about 2,000 feet of cable. Overall we rigged approximately 17,000 pounds of gear. We also had a custom-built motor control and used seven universes of control. Our efforts paid off when CHAUVET was announced the winner in the Best Large Booth category.

    In the beginning there was empty space…

    We interlocked about 300 hypnotizing MVP video panels into a large-scale wall that framed the booth on three sides. It was impossible to miss the addictive light show  projected by the giant truss spider lingering above the 1,800-square-feet booth. The truss spider held over 200 fixtures, including the COLORado Zoom Tour static wash lights and Legend 412 moving yokes. At the floor level, we built a runway  flanked by Q-Wash 260-LED moving heads and the new Épix Bar and Épix Strip, pixel mapping fixtures run by ArKaos Kling-Net protocol. We also added lights from the COLORado series, the WELL and a Followspot 1200 into the booth space.

    The spider receives the light

    And there were the MVP video walls…

    The hand that controls everything in harmony – Chris Lisle

    We enlisted the help of lighting designer Chris Lisle, who was most recently involved in the Miranda Lambert tour, and Scott Chmielewski, president of Digital Media Designs. Chmielewski helmed the controls and video integration while Lisle spent more than 12 hours programming a show that featured 57 cues controlling 17 different CHAUVET fixtures.

    Even though everything ran smoothly, we decided to go above and beyond to make the booth even more infectious. The spider’s legs were initially designed to be tighter towards the center, but we adjusted them to go above the video walls, adding more dimension to the entire setting. We decided to add layers because it makes everything more dynamic and gives a lot of perspective. We ran outside the booth and outside the box – literally.

    A piece of art!

    And since we had everything coordinated so well, breaking down the booth only took 12 hours total. We have gone through months of preparation and brainstorming to create something so unique, and LDI passed by like a flashing beam of light. But it was all worth it, because we knew we made history.

    Post-LDI

    Written by Mike Graham, product manager for CHAUVET Professional

    …And then it was over.  After four days of load in, each consisting of about 14 hours per day, three days of show, and 12 hours of load out, it is all done. LDI 2011 is officially in the can. I have barely had time to really reflect on the show yet, but wanted to make sure to thank those who made this whole thing a success.

    Our rental suppliers for the show, Bandit Lites and Christie Lites were on point with all of their respective gear. (Christie supported the Club/DJ booth, while Bandit handled the Professional side.) Bandit also supplied a crew chief who was second-to-none. Our programmer, Chris Lisle was very supportive and open to our direction for all of the programming of the lights. Northstar Event Services provided us with a top notch crew for labor and all of the people they supplied attacked every situation we threw at them with a smile.

    On the CHAUVET side, Todd Murray cranked out some amazing video footage that showed off everything that the MVP panels were capable of doing. It came out perfect. I would also like to thank Ben Dickmann and Ford Sellers for all of their assistance (while I was overseas or stuck in bed) ensuring nothing got missed. Our onsite team of Allan Reiss, Alex Ocampo, Anthony Chiappone, Graham Neave, Michael Corby, Maurice Allen, Max Morgan, Richmond McDaniel,  David Valez, and  Raglan Jones worked till they dropped to make all three of our booths come to life. Our marketing team did a killer job of making sure our branding was up to standard and that we had great catalogues, cut sheets, banners, handouts, t-shirts, and everything else that people remember after the smoke clears.

    All in all, to everyone who made this show a success, thank you!!! And to any doubters who are still out there, it’s only a matter of time till you are INfected!

    CHAUVET Wins Best Large Booth Award at LDI 2011

    Out of more than 120 exhibitors, CHAUVET’s infectious lighting became contagious and received the Best Large Booth award at LDI 2011 in Orlando. It’s not the first time CHAUVET has stolen the show and infected attendees with light. In 2007, we received the same award at LDI when we ingeniously presented the “It’s Green Thinking” theme.

    This year, we were on a mission to get attendees addicted to lighting, so we built our Pro booth around the theme “Lighting Is Infectious“.

    A total of 579 fixtures were installed in the 1,800-square-foot booth. The center of the booth featured an intricate truss design, which was created to resemble a hovering spider carrying more than 200 lights on its infectious metal legs. The walls were framed on three sides by 296 interlocked MVP panels of different resolutions: MVP 12 LED, MVP 18 LED and MVP 37.5 LED video panels.

    We launched innovative lighting solutions such as the COLORado Zoom Tour static wash and Legend 412 moving yoke, and highlighted more inspiring fixtures like the MVP series, Colorado 1-Quad Tour and Q-Wash 560Z-LED. An “infected” runway was flanked by Q-Wash 260-LED moving heads and the new revolutionary Épix Series of pixel mapping fixtures run by ArKaos Kling-Net protocol.

    The MVP video panels, Legend 412, Épix Bar, Épix Strip and the Q-Wash 560Z-LED were among the most popular CHAUVET fixtures, drawing and enticing hundreds of guests.

    The Best Large Booth award is a well-deserved recognition for a labor of love. Lighting has infected us and we have passed it on…

    LDI 2011: Day Two

    More sneak peeks into the building of an infectious booth (183).

    Rigging board for the “spider”. Infectious!

    “Spider” rig

    “Spider” rig with video walls

    “Spider” rig and video walls

    “Spider” rig and video walls

     

     

    LDI 2011: Day One, Load In

    Written by Mike Graham, product manager for CHAUVET Professional

    It’s day one of load in for LDI. Our crew killed it today! We rigged a total of 31 rigging points and all of our truss is ready for lights and video. Yep, its official, we are at LDI and ready to go. Big thanks to Andy Knighten from Bandit. Everything he promised us has come true. Nothing better than a man keeping his word!

    Lighting is Infectious

    We believe this to be true. Admittedly, we have a love affair with light—light fixtures, light design and lighting in general. Lighting has infected us.

    Light breathes life into any design: concert stages, theater, interior spaces and skylines. For us, it has added life to our booth at LDI, which will embody our current expression of loving light and its infectious nature. We have created a small wondrous world filled with the many ways light can be articulated, as well as a visual platform to show case our new and exciting products.

    Imagine interlocked video walls made from our modular MVP Series surrounding a space especially created for our Q-Wash 560Z LED moving heads and Epix Series of pixel mapping fixtures. Overhead creeps a spidery truss design where our COLORado Zoom Tour static wash lights will hang alongside the awesome quad-colored Legend 412 moving yoke.

    The look will ensnare you. Our infectious new products will captivate you. Get infected by light at booth 183.

    Brazil trip: Expomusic 2011

    Global Sales Director, Stéphane Gressier, and Business Development Manager for Latin American, Paula Ortiz, are in Sao Paulo, Brazil, for the 28th annual Expomusic 2011, an international music fair. More to come on their adventure, but for now we have these great photos. Lots of COLORado wash lights have been spotted!

    PLASA 2011 is in the Can

    Mike Graham looking pensive in front of MVP video panels

    Written by Mike Graham, product manager for CHAUVET Professional

    After a very successful PLASA, I would like to thank a few people.  First, I want to thank Sam from our CHAUVET Europe office for being the consummate professional during the buildup, the show, and tear down, as well as programming a great booth. I know I can count on you. Great job!

    Secondly, I want to thank the crew from VME for bringing it all together at the end and getting us all of the kit we needed to build up the booth (and for all of the good humor).  P.S. I am going to work out the comfortable rigging harness for you guys for next year.

    Last, but not least, I need to thank the tireless efforts of our CHAUVET Europe and international sales team, along with our U.S.-based tradeshow coordinators, for bringing all of the marketing, sales, and general good attitudes that I know I can depend on.

    Great job everyone! Looking forward to next year. (Last year at Earls Court, I think.)

    UPDATE 9/29/11: Photos from the show. (Thanks to Stéphane Gressier!)

    “Sleeper hit” fixture the LFS-5

    LFS-5 and COLORado Zoom Tour